Experience in many different areas of design work, for clients ranging from tiny to huge, including businesses as well as charitable and political organisations. FMCG products, technology, entertainment – domestic and international alike.
Some clients I have done work for: Hartwall, Olvi, Nokia Networks, Finnish Red Cross, Unicef, RAY, Telia Sonera, Apetit.
Some things I have worked on: Packaging, identities & guidelines, websites, online advertising, TVCs, ice cream, soft drinks, alcoholic beverages, pet food, frozen foods, meat & fish products, telecommunication, charities, financial services.
My visual mindscape is forever split between the past and the future; I like to push forward but also have an enduring love for classics, especially quintessential mid-century American styles of illustration and typography. I'm fully aware of the bleeding edge of trends, but I like to make use of them without letting them control me.
Design is a tool of communication. In order for it to be succesful, the message needs to always be carefully considered and defined, and understood from the viewpoint of the receiver. The best results are achieved when the goal is clear, and the work is approached with resolve and an open inquisitive mind.
The best work is done when responsibility for results is shared equally, and both the designer and client are committed to the goals. This doesn't mean dissolving all borders, but instead excellence requires trust and honesty from both sides, to ensure each part is allowed to work to its full potential.
I knew you'd understand.
Let's make great stuff together.